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GROWING UP

Growing up I was what you could call an “extreme” kid. I prefered to learn through first-hand experience and mistakes, and developed a healthy relationship with failure early on. At 3 years old, whilst tricycling in circles around our home and watching the Atlanta Olympics, I told my parents I would go to the Olympics someday. For the next 19 years I lived and breathed this goal.

Whilst most sports came naturally, especially hockey, I found snowboarding at age 12. For some reason, this sport just didn’t click as fast as the rest. Nevertheless, I fell in love with the challenge and decided to focus all my efforts on one sport for once.

Natalie Allport - Growing Up

GROWING UP

Growing up I was what you could call an “extreme” kid. I prefered to learn through first-hand experience and mistakes, and developed a healthy relationship with failure early on. At 3 years old, whilst tricycling in circles around our home and watching the Atlanta Olympics, I told my parents I would go to the Olympics someday. For the next 19 years I lived and breathed this goal. Whilst most sports came naturally, especially hockey, I found snowboarding at age 12. For some reason, this sport just didn’t click as fast as the rest. Nevertheless, I fell in love with the challenge and decided to focus all my efforts on one sport for once.

Natalie Allport - Growing Up

YOUNG
ENTREPRENEUR

As a child, when asked what my back up plan was (to being a professional athlete) the answer was always “Business Owner” “CEO” “Entrepreneur” or something of the likes. My dad quickly picked up on this (as well as my numerous lemonade stands and childhood hustles), and encouraged my younger brother and I to start our first business when I was age 12. We made and sold thousands of $ worth of agility ladders to local sports teams. Ever since then I remember spending most of my teens filling notebooks with thousands of business ideas and plans. I would then pitch these ideas through powerpoint to my family in hopes of obtaining funding. Let’s just say, they were difficult investors to convince.

I’m thankful that my parents also encouraged me to get real work experience (after all, I need $ to self-fund my athletics and business ideas), as the work ethic I learnt through odd jobs such as janitor, referee, coach, gas station attendant and others, has carried me far.

YOUNG
ENTREPRENEUR

As a child, when asked what my back up plan was (to being a professional athlete) the answer was always “Business Owner” “CEO” “Entrepreneur” or something of the likes. My dad quickly picked up on this (as well as my numerous lemonade stands and childhood hustles), and encouraged my younger brother and I to start our first business when I was age 12. We made and sold thousands of $ worth of agility ladders to local sports teams. Ever since then I remember spending most of my teens filling notebooks with thousands of business ideas and plans. I would then pitch these ideas through powerpoint to my family in hopes of obtaining funding. Let’s just say, they were difficult investors to convince.

I’m thankful that my parents also encouraged me to get real work experience (after all, I need $ to self-fund my athletics and business ideas), as the work ethic I learnt through odd jobs such as janitor, referee, coach, gas station attendant and others, has carried me far.

ELITE ATHLETE

A self-taught snowboarder, I began competing in 2010. In 2011, when slopestyle snowboarding was announced as an Olympic sport, I was named to the Canadian Junior National Team. I spent 4 years training and competing on the World Cup circuit, professional and world tour events, as well as Olympic qualifiers. Despite diligent strength training, my snowboarding career was riddled with injury, as is the nature of action sports. Having fallen just short of qualification for the 2014 Olympics, I decided to give my body a break from injury and risk, and retired from competitive snowboarding in 2015.

2015 was a tough year for me, as my identity as an athlete felt lost. Thankfully, I had been balancing education (BMAN) and building a new business for years during my time on the national team. Additionally, during my last season, I had taken up Crossfit as a form of cross-training and so it was to no surprise to my closest friends and family that I threw myself into competitive CrossFit.

ELITE ATHLETE

A self-taught snowboarder, I began competing in 2010. In 2011, when slopestyle snowboarding was announced as an Olympic sport, I was named to the Canadian Junior National Team. I spent 4 years training and competing on the World Cup circuit, professional and world tour events, as well as Olympic qualifiers. Despite diligent strength training, my snowboarding career was riddled with injury, as is the nature of action sports. Having fallen just short of qualification for the 2014 Olympics, I decided to give my body a break from injury and risk, and retired from competitive snowboarding in 2015.

2015 was a tough year for me, as my identity as an athlete felt lost. Thankfully, I had been balancing education (BMAN) and building a new business for years during my time on the national team. Additionally, during my last season, I had taken up Crossfit as a form of cross-training and so it was to no surprise to my closest friends and family that I threw myself into competitive CrossFit.

PASSIONATE
BUSINESS
OWNER

In 2014, late into my snowboard career and midway through my education, a local business took notice of the branding work I had done with my personal athletic brand and international sponsors, requested to become my first digital marketing client. As more businesses took notice, and after I had retired from snowboarding, I decided to officially launch 93 Agency, a digital marketing and social media agency focusing on helping small businesses and growing brands increase their impact.

I am extremely passionate about this work, and enjoy the daily challenges that are involved with running an agency, as well as with keeping up with the ever evolving digital marketing world. Working with passionate entrepreneurs and business owners in multiple industries is incredibly rewarding, and as with all my pursuits, I strive to continue to learn and grow through the process.

PASSIONATE
BUSINESS
OWNER

In 2014, late into my snowboard career and midway through my education, a local business took notice of the branding work I had done with my personal athletic brand and international sponsors, requested to become my first digital marketing client. As more businesses took notice, and after I had retired from snowboarding, I decided to officially launch 93 Agency, a digital marketing and social media agency focusing on helping small businesses and growing brands increase their impact.

I am extremely passionate about this work, and enjoy the daily challenges that are involved with running an agency, as well as with keeping up with the ever evolving digital marketing world. Working with passionate entrepreneurs and business owners in multiple industries is incredibly rewarding, and as with all my pursuits, I strive to continue to learn and grow through the process.